Abstract：To explore the development of cultural and creative products in characteristic towns with the characteristic towns of tourism as the research object, so as to promote the development of rural tourism and lay the foundation for rural revitalization. Through the sorting and classification of tourism-oriented towns, the design methods of cultural creation products for different types of tourism characteristics were summarized. Combined with the problems existing in the current towns' cultural products, the cultural characteristics of tourism-oriented towns were summarized. An effective way to develop products and designs. Through the research of this article, The development of cultural creation products is an effective way to revitalize the countryside. The development, design and material selection of cultural creation products in tourism-oriented towns should be based on local culture and resources, and form a small town with “native materials + product carriers + design methods”. The research and development approach of cultural creation products.
Key Words：Rural revitalization; Tourism-like towns; Cultural creation products; Development design