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2019-09期

電子商務對產品設計的影響——以文化創意產品為例

單位:哈爾濱華德學院     作者:關陽     來源:工業設計雜志     時間:2019-09-25

摘 要:近年來,電子商務飛速發展,不論是有形產品還是無形產品,都在互聯網上進行銷售,為了適應新的銷售方式,產品本身也產生了相應的變化。同時,由于產品的多樣化,銷售競爭日益激烈,對產品設計提出了更高的要求。電子商務是產品的銷售渠道,兩者通過產品相互聯系,相互影響。本文通過分析電子商務對產品設計的影響,以文化創意產品為例,試探討促進電子商務背景下,產品設計的發展方向。

關鍵詞:電子商務;產品設計;影響;文化創意產品


中圖分類號:TB472 文獻標識碼:A

文章編碼:1672-7053(2019)09-0063-02


Abstract:In recent years, e-commerce is developing rapid , whether tangible products or intangible products, are sold on the Internet, in order to adapt to the new sales way, the product itself has also produced a corresponding change. At the same time, due to the diversification of products, sales competition is increasingly fierce, put forward higher requirements for product design. e-commerce is the sales channel of the product. The two are interrelated and affect each other through the product. By analyzing the influence of e-commerce on product design, this paper takes cultural and creative products as an example to explore the development direction of product design under the background of promoting e-commerce.

Key Words:E-commerce; Product design; Influence; Culture creativity products


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