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2020-07期

圖像敘事角度下的產品包裝設計方法研究

單位:中國礦業大學     作者:王穎婕     來源:工業設計雜志     時間:2020-07-28

摘 要:圖像敘事角度下的產品包裝設計能夠在實現產品包裝基本功能的基礎上,增強包裝的文化內涵,并能與消費者達到情感共鳴。首先,從圖像敘事的理論概念出發;其次,分析其介入產品包裝設計的優勢,讓消費者在接觸商品的過程中,與其進行“溝通”與“交流”;最后,利用主題挖掘、情境塑造、情節安排、視覺表達這四個方法提升產品包裝的競爭力,讓產品包裝以圖像敘事視角將故事深入到每一位消費者的心中,實現情感共鳴。

關鍵詞:圖像敘事;產品包裝設計;方法


中圖分類號:J524 文獻標識碼:A

文章編碼:1672-7053(2020)07-0053-02


Abstract:Product packaging design from the perspective of image narrative can enhance the cultural connotation of packaging based on the realization of the basic functions of product packaging, and can achieve emotional resonance with consumers. First of all, starting from the theoretical concept of image narrative, secondly, analyze the advantages of its involvement in product packaging design, so that consumers can "communicate" and "communicate" with them in the process of contacting commodities; finally, use theme mining, situation shaping, The four methods of plot arrangement and visual expression enhance the competitiveness of product packaging, and allow product packaging to penetrate the story into the hearts of every consumer from the perspective of image narrative to achieve emotional resonance.

Key Words: Image narrative; Product packaging design; method 


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