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2020-07期

“她經濟” 時代下女性產品的情感化設計研究

單位:武漢大學     作者:張晨,路由     來源:工業設計雜志     時間:2020-07-28

摘 要:本文旨在研究“她經濟”背景下女性產品中的情感化設計元素,促使設計更加貼近女性消費需求,為女性產品市場注入活力。通過了解“她經濟”的市場背景,總結了“她經濟”時代下的女性消費行為特點,結合女性產品案例以及情感化設計的不同維度對女性產品情感化的元素策略進行思考,得出可以通過設計貼近女性情感需求,提高女性消費欲望,以此提高企業在女性產品市場上的競爭力。

關鍵詞:“她經濟”;情感化設計;女性產品;消費行為


中圖分類號:TB472 文獻標識碼:A

文章編碼:1672-7053(2020)07-0055-02


Abstract:through reflection upon the emotional design elements of female products in the "She-conomy" era, it is aimed in this paper to improve the women's product design so that it can better meet the women's consumption demand, and inject vatality into the women's product market. Based on the knowledge of the market background of "She-conomy" , the characteristics of women's consumption behavior in the "She-conomy" era was summarized. In combination with the women's product cases and different dimensions of emotional design, the strategy for the emotional elements of women's products was studied, leading to the conclusion that the deisgn should be improved in the aspect of emotional elements for better satisfaction of the women's emotional needs, boosting their consumption desire and increasing the competitiveness of enterprises in the women's product market.

Key Words:"She-conomy"; Emotional design; female products; Consumption behavior


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